Our name, GuSt, is the signature of founder and fashion designer Guðrún Kristín Sveinbjörnsdóttir, who has labelled her design GuSt from the beginning of her career.

Guðrún graduated with honors from the Staatliche Fachschule fϋr Entwurfsdirectricen (Modeschule Stuttgart) in Germany in 1997 but had prior to that completed her studies in dressmaking from what is now called the Technical College in Reykjavik.

Guðrún has designed and produced garments under her own brand since 1997 and a GuSt shop was a part of the central shopping district in Reykjavik from 2003 - 2014.

Every woman has a favorite garment, one which is always in use, and treasured year after year. One of the key philosophies behind the design of the GuSt collection is based on this fact.

GuSt designs are classic and timeless, modern and unusual, or all this in one garment. The designer always gives her garments a unique detail to make them one of a kind.

The wool line from GuSt is very popular. All her woolen products are made from Icelandic wool and are manufactured in Iceland. GuSt design is ment to last, so only the best fabrics available are used and special care is taken in the production itself.
For years GuSt has been designing clothes for successful women that appreciate quality and uniqueness.

GuSt garments are available in our workshop at Engjateigur 19, Reykjavik (Listhusid, Laugardal).

Our webshop is open 24 hours a day - every day!